There is a reason why Rolex is called the king of the luxury watch world. Swelling with pride with a watchmaking legacy, prestige, and tradition that transcends trends, Rolex is etched deep inside the heart of every luxury watch enthusiast and collector. 

Dominating the Swiss luxury watchmaking market, Rolex, featuring its five-pointed crown, symbolises success and achievement. A popular, high-end watch company, Rolex commands great respect and admiration from those Swiss watch aficionados. Still, a common question that confuses them all revolves around the popular Rolex models.

This definitive guide is here to answer all the questions! Defining the term “most popular” involves considering a combination of analyzed and assessed sales data, customer inquiries, and secondary market value to identify the most coveted and celebrated Rolex models. 

So, whether you are a seasoned collector looking to upgrade your quintessential Rolex collection with a pristine choice or a fresher, about to start your journey by making the most prestigious selection, this is where it begins. 

The guide will make your choices absolutely clear and informed, helping you select the aptly suited Rolex amongst the most sought-after specifically in 2025. All of which can be discovered or sourced through trusted retailers like Birmingham Luxury Watches, where every watch tells a story of craftsmanship and legacy.

Rolex Cosmograph Daytona: The Crown Jewel

Introduced in 1963, the Cosmograph Daytona is Rolex’s premier chronograph collection. Initially one of those slow starters, often referred to as Rolex’s poorest-selling watches, the Daytona of today has become a much-coveted presence, beloved in the luxury watch world. 

Almost all configurations of the watch come out with a surge in demand, whether it's the charm of those captivating vintage pieces or the magic of the modern marvel. At Birmingham Luxury Watches, these iconic models are more than watches; they’re milestones for collectors starting or expanding their horological legacy.

Below are the models leading the pack:

Stainless Steel & Ceramic "Panda" Daytona

The stainless steel Daytona features a ceramic bezel and is the collection’s hero model. Since its inception in 2016, the reference 116500LN (and its 2023 successor) has been nearly impossible to locate specifically with authorized dealers. 

Featuring a quintessential stainless steel case with a black Cerachrom ceramic bezel and a steel Oyster bracelet, the model truly epitomizes the class, elegance, finesse, and sophistication of Swiss watchmaking. 

Interestingly, Rolex offers a two-dial option: a white "Panda" with black subdial rings or a black dial with silver rings. Showing tremendous quality and a potential for significant value retention and appreciation, both versions account for more than double their original retail price, thus affirming their stature as modern classics. 

The "Le Mans" Daytona

Commemorating the 100th anniversary of the legendary Le Mans racetrack in 2023. Rolex simultaneously unveiled the other version, a white gold "Le Mans" Daytona, which was an instant hit. 

This very special edition was distinguished by a subdial font reminiscent of vintage "Paul Newman" Daytonas, an exhibition caseback, a red "100" on the bezel, and a 24-hour chronograph subdial.

Rose and yellow gold versions followed the original white gold model, and those were all valued in hundreds of thousands of dollars. It was the strategized marketing technique, combined with the hype around the model, that caused a relative rise in interest in other identical models. 

The Yellow Gold & Green "John Mayer" Daytona

The yellow gold Daytona reference 116508, featuring a striking yet soothing green dial, was introduced in 2016. The model’s popularity reached new heights after its association with the legendary musician John Mayer, who endorsed the model in 2019 by featuring in a video, where he predicted that the watch would become a source of future investment.

Embraced as a popular model, the demand surged! Earning the prestigious name "John Mayer," this stunning, aesthetic, and visually inspiring piece features a full 18k yellow gold case, bezel, and bracelet, with a contrasting green dial and red accents. 

The model, however, was discontinued in 2023; its legendary status remains alive. Evident by a 2025 successor featuring the scintillating champagne subdials, nicknamed the "John Mayer 2," the model has already gained significant traction. 

The Everose Gold "Rainbow" Daytona

Popularly known as Factory-Set gemstone watches, they have continued to appeal to a niche audience. However, their style was brought to the mainstream with the release of the Everose gold "Rainbow" Daytona (ref. 116595RBOW) in 2018. Featuring a bezel of multicolored sapphires and diamond-set details, the watch became a wardrobe staple for celebrities, appealing to watch enthusiasts alike. 

Present in numerous bezel and dial combinations, all Rainbow Daytonas command prices starting over $350,000 on the secondary market. With their original classics discontinuing in 2023, a newer version of these classics emerged in 2024, preserving the legacy of the high-end, timeless Swiss charmer.

The Turquoise "Tiffany" Daytona

Among the prominent 2025 releases was a yellow gold Daytona featuring a versatile turquoise dial, which was instantly dubbed the "Tiffany" Daytona by followers. Paired with an Oysterflex strap, the watch features a precious metal with a charismatic, eye-catching color whose enduring popularity has made it sell over three times the list price, becoming one of the hottest new releases. 

Rolex Submariner: The Quintessential Dive Watch

The iconic dive watch classic and a one-of-a-kind Rolex collection, the Submariner accompanies you to the depths of the seas. Transforming into a vital diver’s tool, this is one of the most coveted Rolex collections ever created. Modern Submariners outshine previous models, retaining the impressive 300m water resistance and unidirectional rotating bezels. 

Even with high-demand models like the Submariner, the experts at Birmingham Luxury Watches help navigate availability, value retention, and authenticity, offering reassurance with every transaction.

The Exemplary Black Stainless Steel Submariner

The original Submariner set higher standards for watchmaking, accompanied by its steel case, black dial, and black bezel. The quintessential combo has remained a go-to choice to date, with those modern versions featuring a durable Cerachrom ceramic bezel.

In 2021, Rolex updated the case size from 40mm to 41mm, with the subtle change revolutionizing the watch design. Whether you choose to opt for the current references that include (124060 No-Date, 126610LN Date) or are interested in the previously made 40mm generation, these models have continued to command higher prices due to their trailblazing presence, better value retention, and consistent surge in popularity. 

Their rise in demand sets the bar high, redefining the standards of luxury watchmaking and commanding prices above their retail value in the secondary market. 

The Green Submariner: "Hulk," "Kermit," and "Starbucks"

Rolex introduced the first of the most scintillating green bezel Submariners in 2003, earning a prominent, special, and much-coveted status, commemorating the 50th anniversary. This trend-setting introduction to the world of green bezels provided a famous entry into the world of Rolexes, with the green Submariners being in high demand ever since. 

The initial green iteration in production from 2003 to 2010 set the stage on fire with its striking, flamboyant yet aesthetically pleasing aesthetics, featuring a green aluminum bezel that was paired exquisitely with a classic black dial. 

The combination proved a subtle yet distinct departure from the conventional all-black Submariner design. Pioneering a soothing color scheme and contrast, their watch’s instant appeal pulled collectors and enthusiasts alike. 

"Hulk" (ref. 116610LV)

Produced between 2010 and 2020, the model embodies the classic, aesthetic brilliance of the Submariner, exuding sophistication and style with a striking green ceramic bezel. An awe-inspiring matching green sunburst dial, when paired together, brings in a distinctive color scheme and commands widespread appeal. 

These vibrant and lively green tones not only introduced a unique style but also set the model apart from the monotonous and traditional color schemes, offering a desirable appeal among collectors. 

"Starbucks" (ref. 126610LV)

Since its inception in 2020, the Submariner (ref. 126610LV) has reinvented the sophisticated black dial with the introduction of a mesmerizing green ceramic bezel. 

The dial-bezel combination hints at a strikingly bold, elegant, and purposeful design that leaves collectors and enthusiasts stunned. With significantly higher investment values compared to their black bezel counterparts, what distinguishes an intensely popular green design is the difference in their price tags. 

The Two-Tone "Bluesy" Submariner

The "Bluesy," a striking two-tone Submariner crafted with the elegance and flamboyance of authentic, durable, lustrous stainless steel, paired with a compatible yellow gold, features a clear and impressive blue dial and bezel. The model has witnessed a notable surge in popularity in years bygone.

Once known for its accessibility in the classic Submariner lineup, two-tone models like the "Bluesy" feature a sense of evolution and continuity in their designs, unraveling the biggest trends in the luxury watch market. 

Commanding deep respect and admiration amongst discerning collectors, the iconic modern and sophisticated references, including the current 41mm 126613LB and the discontinued 40mm 116613LB, trade significantly above their original retail prices. 

With their thrilling and inviting designs showcasing an appreciation for the bold and luxurious craftsmanship, the most admirable combination of steel and gold, and its surging popularity features the iconic blue accents, with a bold, elegant blend of a sporty personality, depicting class, finesse, and a high-end appeal, resonating with collectors and enthusiasts. 

Rolex GMT-Master II: The World Traveler's Watch

Initially designed for pilots, the quintessential GMT-Master II has become a handsome choice for discerning collectors, combining practicality with a hint of classic watchmaking design. 

Revered for practical abilities and purposefulness perfectly intermingling with elegance and sophistication, the watch’s dual-time zone functionality is a class apart. Most of the models currently surfacing feature their distinctive bi-colored ceramic bezels, each with its collector’s nickname. 

Having the guidance of horological enthusiasts from Birmingham Luxury Watches, who genuinely appreciate the science and creativity behind Rolex innovation, makes all the difference in your collecting journey.

The "Pepsi" GMT-Master II

The archetypal blue and red "Pepsi" bezel features the original colorway presented from the 1950s. Today, Rolex, epitomizing a luxurious and creative design, offers Pepsi on a stainless steel model (ref. 126710BLRO), available in either an Oyster or Jubilee bracelet, with a more precious and exclusive white gold version in 18k. The steel models are most sought-after and sell for more than double their retail price. 

The "Batman" and "Batgirl" GMT-Master II

Considering their exemplary stature, these models within the luxurious Rolex collection own an authoritative and definitive appearance, and the practical viability displayed via the blue and black bezel GMT-Master II, released primarily in 2013, has quickly risen to become yet another most followed and fan-favorite model. 

Models carrying a simplistic charm and a luxurious, robust, distinctive appeal, featuring sporty Oyster bracelets, are nicknamed "Batman," with those showcasing a dressier Jubilee bracelet, known as "Batgirl." Both versions (ref. 126710BLNR) possess a classic, much-celebrated, and coveted appeal, commanding significantly higher prices compared to their retail value. 

The "Sprite" GMT-Master II

In a groundbreaking and astonishing yet highly coveted release of 2022, Rolex unveiled one of the most iconic and revolutionary designs, featuring the left-handed GMT-Master II (ref. 126720VTNR). This model immediately captured the attention of watch enthusiasts worldwide. 

An authentic and aesthetically appealing green and black bezel earned the model the nickname "Sprite” with bold, distinctive, and rejuvenating color combinations.

The non-stereotypical left-handed design, with the crown and date window positioned on the opposite side of the case, has significantly enhanced the watch, contributing to the development of unique tastes and influencing discerning collectors. With its unique practical abilities and immense purposefulness, the "Sprite" became an instant hit, solidifying its presence as the most searched model.

The "Root Beer" GMT-Master II

A modern, contemporary take on a vintage classic, the "Root Beer" GMT-Master II, revered for its exquisite craftsmanship and clean, luxurious appeal, is the perfect blend of today’s unconventional design and a more timeless appeal. Finesse, elegance, panache, and the superiority of Swiss craftsmanship blend most sophisticatedly; the watch boasts a striking brown and black ceramic bezel. 

Available in two happening combinations, a complete Everose gold model for those who prefer a bold, cohesive look, or a refined two-tone steel and Everose gold version (ref. 126711CHNR), featuring the ultimate balance of durability and sophistication for greater compatibility. 

The warm, earthy hues of the bezel and a luxuriant case contribute to a luxurious aesthetic, making it the perfect alternative to traditional, overwhelming, and widely followed colorways. 

The "Bruce Wayne" GMT-Master II

The most addictive, influential, bold yet captivating additions spearhead the GMT-Master II line. Embellished with a stylish aura and a scintillating appeal, the 2024 release (ref. 126710GRNR) has set the stage ablaze with a magical presence, introducing a trendy yet sophisticated grey and black bezel.

With the name of this heroic and inspiring collection, continuing the wealthy and prestigious playing naming convention, it captures every nuance of Gotham’s vigilant hero and their winning spirit, with the steel model ascending to become Rolex’s most valued model. 

With its robust construction and understated elegance, the watch embodies a timeless appeal, truly capturing modern charm and leaving collectors and enthusiasts mesmerized. 

The Rolex Watch for Every Occasion

Comprising a Rolex for every occasion, whether in formal settings or casual hangouts, these professional tool watches feature a versatile catalog that embodies charm, sophistication, and luxury craftsmanship, all while following a rich watchmaking heritage from the house of eminent Swiss horology.

At Birmingham Luxury Watches, every luxury watch on the wrist of an aficionado is an opportunity to rejoice in true luxury. We sincerely appreciate the perfect amalgamation of creativity, artisanal excellence, history, and science that goes into the making of every watch. We are here to be a part of your journey to owning the first luxury watch!

Rolex Datejust: The Archetypal Classic

An architectural classic and an archetypal marvel, the iconic Rolex Datejust, since its inception in 1945, has been the cornerstone of success, evoking a sense of achievement. 

The watch features the most diverse professional Rolex lineup. Sized and available in a wide array of models, ranging from 28mm to 41mm, varied materials and dial configurations, there exists a Datejust virtually for every choice. 

With the Lady-Datejust becoming the best-seller among a versatile range of these timeless classics, every Rolex in this dynamic collection became the highest-selling watch, experiencing surging popularity throughout the entire Rolex catalog.

Rolex Oyster Perpetual: Colorful Simplicity

With its colorful simplicity and textural authenticity, the Rolex Oyster Perpetual laid the foundations of a popular watch, a pure architectural marvel, whose popularity reached its peak in 2020. The introduction of brightly colored dials, hued with an overwhelming positivity and diversity, peaks with the addition of this piece of engineering beauty. A Rolex Oyster Perpetual is more than a tool for mere timekeeping. 

The exemplary color combinations, including turquoise, yellow, red, and candy pink, feature every color in a myriad of Rolex watches, offering vibrant options for collectors, particularly in 36mm and 41mm sizes. Their surging demand, rarity, and exclusivity command long waitlists, accompanied by tremendous market prices. 

Rolex Day-Date: A Top Presidential Choice

With its superior stature and winning spirit, the classic Rolex Day-Date has been an iconic choice for Presidents. Holding the ultimate position, the watch's association with the elite and the visionary has garnered immense respect and deep admiration. 

As the ultimate symbol of success and achievement, every Day-Date here, crafted from precious metal —be it gold or platinum —earns itself a distinctive presence. Featuring the trendy, signature bracelet, with the date and the day displayed brilliantly on the dial, every choice herein adds to the superiority of the much-coveted Rolex collection. 

Sitting at the top of the podium, featuring distinct choices in the world of luxury Swiss horology, their sophisticated timepieces are exclusively crafted from precious metals such as gold and platinum, with the signature President bracelet luxuriously carving the date and day display on the dial. 

With the classic 36mm yellow gold model being a timeless accessory, the unrivaled 40mm model embodies sophistication and its own unique charm. With variants in the form of unique dial configurations, including the olive green "anniversary" dial, their collections are heavily in demand. 

Rolex Sky-Dweller: The Sophisticated Traveler

With surging popularity, featuring the newest and most complicated models, the Sky-Dweller boasts an awe-inspiring uniqueness, evident through its annual calendar and dual-time zone functionality. The model is housed in a delightful 42mm case. 

A statement-making piece, with their introduction of more stainless steel models, the white-gold fluted bezels, particularly with blue or green dials, have transformed the model’s appearance and aesthetics. 

More popular than ever, the Sky-Dweller remains a dominant presence today, earning a special place in the hearts and minds of luxury watch enthusiasts and collectors. Their models are deeply appreciated for their sophisticated engineering and bold, captivating designs. 

Rolex Explorer: The Gateway to Iconic Sports Watches

The Rolex Explorer remains a definitive entry point into the world of Rolex sports watches.  While the legendary association with Mt. Everest is more folklore than fact, the Explorer has earned itself an unrivaled reputation as a robust, durable, extremely legible, and dependable watch, having been in the mix since its debut in the 1950s. 

Housed in a sophisticated 36mm case, the Explorer was significantly expanded to a 39mm case in 2010, which was further refined to 40mm in 2021. Such subtle variations introduced a fine array of chosen wrist sizes, suiting various preferences and styling options. 

Garlanding your wrist with luxury and timeless sophistication, paralleled with Swiss finesse, the quintessential Explorer was a tribute to fine watchmaking done with the utmost indulgence. All thanks to Rolex’s maximized production of the 36- and 40mm models, acquiring an Explorer is the most accessible option available, with shorter waitlists. 

Breaking New Ground: The Yacht-Master 42 in Titanium

In 1992, the Rolex Yacht-Master was a bold entry into the sophisticated list of most desired Rolex watches. Featuring primarily in solid gold with a reasonable fanfare, their watches came accompanied by a badge of prestige and heritage, depicting timeless horology. 

A groundbreaking revelation in the world of luxury horology, the Yacht-Master 42, featuring premium titanium, has helped the collection maintain steady popularity and a dedicated fan base. 

The Yacht-Master line resurfaced with the model providing the required stability, marking a dramatic resurgence and becoming the first-ever watch to feature titanium. Signifying a lightweight construction with steady design ergonomics, the watch’s sleek aesthetics and innovative material combinations drove the demand through the roof. 

Time to Select the Perfect Rolex 

Whether you are inspired by the racing heritage of the Daytona, captivated by the timeless Submariner, or mesmerized by the elegance of Datejust, Rolex holds a proud status as an icon of luxury horology, symbolizing top-end craftsmanship, history, tradition, and prestige. Rolex has always commanded deep respect and admiration among watch enthusiasts and collectors globally. 

The most popular Rolex watches listed above lie at the pinnacle of desirability in today’s market. However, the best one still is a watch that suits your preference, taste, style, and purpose superbly. 

At Birmingham Luxury Watches, we specialise in premium, unworn, and pre-owned luxury watches, showcasing an unrivaled presence as top-rated sellers, while maintaining consistent, top-notch customer support and service, along with great deals. Come on, explore our illustrious collection and let us become a part of your story.